Leads are the name of the game for building any sort of business both offline and online so having a good lead generation process is crucial to the final success of your business.
Though not all leads are created equal and not all lead generation processes are born equal. A sub-standard lead can cost a lot more than it appears at first impression.
As an example, if leads are not being qualified in the promoting process then you'll yourself waste time on unqualified and disinterested